Business Model

THE BUSINESS MODEL:

Melchers Loyalty GmbH operates as an intermediary between industry and trade, providing you with a comprehensive, modular range of services in this context.

We define programme modules in close collaboration with our industrial partners that promise success and which we continuously align with the requirements of our trade partners. In collaboration with logistics service providers and marketing agencies, we aim to ensure that campaigns are handled smoothly and designed to meet the needs of customers. This means that your customer will find an attractive range of rewards with a high recognition value at the PoS.

TRADE  MELCHERS  BRAND

SERVICE MODULES:
Trade:
  • Brand partner search
  • Campaign conception
  • Marketing concept
  • Procurement and production
  • Financing
  • Campaign management
  • Customer service
  • Returns management
Brand:
  • Market analysis
  • Concept development
  • Product selection
  • Product development
  • Marketing concept
  • Procurement and production
  • Financing
  • Logistics
  • After-sales management
  • Returns management
EFFECTS OF CUSTOMER LOYALTY PROGRAMMES:
CUSTOMER LOYALTY

Increase in average turnover & frequency with existing customers
+
Reduction of customer churn
+
Increase / recommendation behaviour

CUSTOMER ACQUISITION

Increase in volume
+
Additional turnover
+
Revenue increase
+
Market share analysis

CROSS-/ UPSELLING

Increase in sales & earnings

MARKETING EFFICIENCY

Higher ROI
+
Increase in customer value

USP

Image boost
+
Brand recognition

» Tailored loyalty programmes

for successful customer retention. «